SAFE STEPS Road Safety
SAFE STEPS: Building resilient communities

Road Safety Africa

Raising awareness and providing life-saving educational messages on road safety in Africa


SAFE STEPS Road Safety launched in Ghana

Following the success of SAFE STEPS Road Safety in the Ivory Coast, Prudence Foundation together with Prudential Life Insurance Ghana, the National Road Safety Authority, the Multimedia Group and the Didier Drogba Foundation launched the SAFE STEPS National Road Safety campaign in Ghana on 10 November 2021.

This regional campaign continues to reach out to millions of Africans and contribute to making Africa’s roads safer and help save lives.

Scroll down to learn more about the programme or:

Visit the SAFE STEPS website



SAFE STEPS Road Safety Ambassador Didier Drogba raising awareness on the importance of road safety in Africa.

Did you know?

  • Globally 1.3 million people die on the roads every year, including 500 children every day.
  • Road traffic injuries are the leading cause of death for children and young adults aged 5-29 years.
  • Africa has the highest road fatality rate in the world where 44% of all road traffic deaths on the continent are pedestrians and cyclists.
  • Although Africa only has 2% of the world’s vehicles, the continent accounts for 20% of all road deaths worldwide.



The number of road traffic deaths continues to rise steadily, reaching 1.35 million in 2016
(according to WHO Global Status Report on Road Safety, 2018)

About SAFE STEPS Road Safety Africa

SAFE STEPS ROAD SAFETY AFRICA is a ground-breaking public service programme aimed at raising awareness about one of the world’s leading causes of death, by providing clear and simple life-saving messages on road safety. Building on its success in Asia, the programme was launched in Ivory Coast in October 2019 and will continue to expand across Africa, helping to keep Africa’s roads safe and in turn save lives.

SAFE STEPS Road Safety Africa was created and developed by Prudence Foundation in partnership with the Federation Internationale de l’Automobile (FIA), International Federation of the Red Cross and Red Crescent Societies (IFRC) and Didier Drogba Foundation.

Meet the Programme Ambassador

Road traffic crashes are one of the leading killers globally. This awareness video features Didier Droga as SAFE STEPS Road Safety Africa Ambassador, providing advice on one of the key topics.

The Programme Ambassador is international football player Didier Drogba, who is proud to be lending his support to the global issue of road safety and help raise awareness to as many people as possible.

Educational Videos

The educational videos provide clear, simple to understand education messages on road safety. There are six topics covered:
Distracted Driving
Distracted Driving
Drink Driving
Drink Driving

Speed Limits
Speed Limits

Posters and Pamphlets

All SAFE STEPS Road Safety Africa materials are available as free downloads.
Learn more

SAFE STEPS Road Safety
in Africa
SAFE STEPS Road Safety Africa
  • Ghana
  • Ivory Coast
  • Zambia

SAFE STEPS Programmes