Instructor with two band members teaching children
Our Programmes

Financial literacy for children

Our award-winning financial literacy and responsibility programme that instils sound financial habits and promotes financial responsibility in children.

Earn, Save, Spend and Donate

At its core, Cha-Ching consists of a series of three-minute music videos featuring six lively characters, to help children learn about the fundamental money management concepts of Earn, Save, Spend and Donate. The six characters in the programme are members of the Cha-Ching band, each with a different approach to money management. Cha-Ching music videos feature catchy songs with lyrics and enhanced subtitles that children can sing along to, aiding comprehension and retention.

The episodes air on Cartoon Network, the number one children's channel in Asia, in eight markets: Hong Kong, Indonesia, Taiwan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Watch the Earn, Spend, Save, Donate video:

Earn, Spend, Save, Donate: Clearing the misconceptions about where money comes from.

360-degree platform

Cha-Ching is built around several elements that respond to children’s learning needs:

  • A series of three-minute music videos on Cartoon Network and Free to Air TV.
  • A website with games and applications that engage children in real-life money management scenarios to reinforce the learnings derived from the music videos
  • Online resources and at-home activities that teachers and parents can work through with children
  • YouTube playlist to provide additional platforms to access music videos anytime anywhere
  • A Facebook page to encourage interaction and discussion on the social media space


Cha-Ching in Asia
Cha-Ching in Asia
  • Cambodia
  • Hong Kong
  • Indonesia
  • Malaysia
  • Myanmar
  • Philippines
  • Singapore
  • Taiwan
  • Thailand
  • Vietnam

Cha-Ching curriculum

In 2016, Prudence Foundation partnered with JA Asia Pacific to develop the Cha-Ching Curriculum and provide teachers with structured lesson plans for conducting Cha-Ching sessions in class. The Curriculum adopts activities-based learning approach to instill four key money concepts of Earn, Save, Spend and Donate in students.

The Cha-Ching Curriculum was piloted in 2016 and has since been endorsed by the Ministry of Education of the Philippines, Indonesia, Malaysia, Vietnam, Cambodia, Taiwan, Thailand and Zambia.

To date, over 500,000 students have been taught the Cha-Ching Curriculum, with more than 10,000 teachers trained across Asia and Africa.

Music videos

For more videos, please visit

Cha-Ching 10 Things
Just In Case

Website and Social Media

Our website,, features the Cha-Ching music videos, activities and resources for both teachers and parents to teach financial literacy in an interactive and engaging way.

The Cha-Ching YouTube playlist also features music videos in 9 dubbed languages, with over 4 million views.

The Cha-Ching Facebook page has a fanbase of over 174,000 followers.

School Contact Programme

Cha-Ching has partnered with NGOs and schools to bring its programmes and activities to students and children in the community. The School Contact Programme incorporates games and materials to instill Cha-Ching Money Smart concepts through a fun and educational approach.

The School Contact Programme also provides a platform for employees to volunteer their time to engage with their communities.

To date, more than 400,000 children have benefited directly from the Cha-Ching School Contact Programme across Asia and Africa.

Why Cha-Ching

A major research initiative, Financial Literacy in Children, undertaken by Prudential across Asia in 2011 showed that only 13 percent of parents believe their children possess good money management skills – though almost all parents (95 percent) think it is important to learn them.
Global studies demonstrate that behavior, including behavior around money habits, are typically formed in early childhood, and to have the greatest impact in shaping behavior the best results are achieved during primary school years.
Cha-Ching Programme was developed for children aged 7-12 year old and was launched in September 2011, featuring a series of three-minute music videos. The programme is now available across 10 markets in Asia.

The Edutainment Philosophy

To ensure the content was meaningful and age-appropriate, we consulted award-winning children's education specialist Dr. Alice Wilder, known for her development of Blue's Clues. With her expertise, the programme adopted the 'edutainment' philosophy that children learn through play, they do what they see, and they learn through practice.

International Recognition

The programme has gained international recognition for promoting effective financial literacy. Cha-Ching was named Education Program of the Year in the Excellence in Financial Literacy Education (EIFLE) Awards in Oriando (April 2012), and honoured as the Best Interstitial Series (Educational) in the Cynopsis: Kids!magination Awards in New York (June 2012). In Asia, Cha-Ching received the Award for the Most Innovative Financial Education Programme by the Institute of Financial Planners Hong Kong (September 2012).