Explore and discover
Learn more about the Foundation with these latest highlights and recommendations.
Cha-Ching Kid$ At Home
New daily challenges and parent guides released, helping parents teach financial literacy to their children while at home
SAFE STEPS COVID-19
Providing easy-to-understand education messages to help raise awareness around COVID-19 prevention
Did you know?
Many communities still need access to Education, Health and Safety, which are fundamental to their future. The global context:
Globally, 1.35m people are killed on roads every year and around 3.5m people die every year due to unintentional injuries
An estimated 200m children each year will have their lives disrupted by disasters in the coming decades
Investing in early childhood development can yield up to 13% ROI, and help children reach their potential
Along with strategic partnerships, we use our long-term view and geographic scale to make lasting positive change.
Creating impact on our communities
Reaching millions of people across Asia and Africa. Here are some highlights:
Cha-Ching reaches 34m households every day
via Cartoon Network and over 900,000 students through its school initiatives in Asia and Africa
First Read positively impacted 330,000 people
both children and adults, with a higher chance for better lives
SAFE STEPS reaches over 250m households daily
in Asia, and is increasingly adopted by governments and private sector companies
About Prudence Foundation
Prudence Foundation leverages Prudential’s long term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.