SAFE STEPS Road Safety is a pan-Asian public service initiative aimed to raise awareness and provide clear and simple life-saving educational messages on road safety. It is a partnership with National Geographic Channel and the Federation Internationale de l’Automobile (“FIA”), with acclaimed actress and producer, Michelle Yeoh as Ambassador, who provided her time and service pro bono.

All SAFE STEPS Road Safety life-saving tips have been approved and endorsed by the International Federation of Red Cross and Red Crescent Societies.

Globally, 1.3 million people are killed on roads every year including 500 children every day. Road related crashes are the number one cause of death of 15 to 29 year olds…

SAFE STEPS Road Safety in Asia

SAFE STEPS Road Safety is a long-term educational programme using multiple platforms including Awareness and Education videos, print material and website

Awareness Video

Road traffic crashes are one of the leading killers globally. The Awareness video features Michelle Yeoh as SAFE STEPS Road Safety Ambassador, providing the context for why road safety is a crucial issue to address globally.

Educational Videos

The Educational videos provide the clear, simple to understand education messages on road safety. There are six topics covered:

Distracted Driving

Drink Driving



Speed Limits




To further spread the life-saving information, print material is made available for free as part of the programme. The posters cover the awareness and educational messages.

View Posters



In addition to the posters, the pamphlet brings all the SAFE STEPS Road Safety messages together in one place for ease of reference. It has been designed for easy distribution to reach as many people as possible.

View Pamphlet



SAFESTEPS.com provides all this material for free download so as many people as possible can access this information.

For more details, visit www.safesteps.com

Visit www.safesteps.com

Partnership Approach


Our principal partners for SAFE STEPS Road Safety are National Geographic Channel and the Federation Internationale de l’Automobile (“FIA”).

We firmly believe it is only through partnerships that we can reach as many people as possible. In addition to our principal partners, we will continue to build new partnerships across the region with governments, NGOs and private sector organisations.

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