Our Company

Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom), comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments.

Prudential plc is an international financial services group with operations in Asia, the US and Africa.

Our Brand

A purpose-driven brand that is recognised and trusted across Asia.

Our History

Prudential has served the protection, health and savings needs of millions in Asia for over 95 years.

Our People

Our success is a credit to the commitment and talent of our people. From over 40 nationalities and different backgrounds, we are united in our vision and our values.

Our Values

We share the same values about what we do and how we do it.

Life at Prudential

Discover how we create meaningful careers at Prudential.

Leadership

Meet the leaders who drive our business.

Our Foundation

Prudence Foundation is the community investment arm of Prudential plc in Asia and Africa. Its mission is to secure the future of communities by enhancing education, health and safety.

Our Focus

Under each area of focus, we address key issues to help make communities safer, more secure and more resilient.

Our Programmes

Learn more about our programmes and its impact.

Local Markets

In each market, our local Prudential teams implement programmes that further demonstrate our commitment to invest in the communities we operate in.

Publications & News

Connect with us on Facebook

Media & Investors

Know more about Prudential.

Press Releases

Read our latest news.

Executive Interviews

Senior leaders share their insights with the media.

Investor Centre

Information for investors.

Fact Files

An overview of our company.

Search Contact Us

SAFE STEPS

SAFE STEPS is a public service initiative that aims to save lives and build more resilient communities.

About SAFE STEPS

SAFE STEPS is created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.

It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes. The Federation Internationale de l’Automobile (FIA) is also a principal for SAFE STEPS Road Safety.

SAFE STEPS reaches over 80 million households everyday via its distribution partners.

SAFE STEPS

About SAFE STEPS

Road Safety

First Aid

Natural Disasters