SAFE STEPS is a pan-Asian public service initiative that aims to save lives and build more resilient communities.
SAFE STEPS is created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.
It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes. The Federation Internationale de l’Automobile (FIA) is also a principal for SAFE STEPS Road Safety.
SAFE STEPS reaches over 80 million households everyday via its distribution partners.
SAFE STEPS Road Safety aims to raise awareness and provide clear and simple life-saving educational messages on road safety.
SAFE STEPS Natural Disasters aims to provide people with the basic educational messages on how to prepare for natural disasters.