Showing our commitment


In addition to providing important financial assistance when disasters strike, Prudence Foundation also manages at the appropriate times the Regional Volunteers Programme.

We provide a platform for Prudential’s staff and agents with the support of executive management to work in partnership with local NGOs and government. Our volunteer efforts aim to provide meaningful, sustainable and long term assistance to communities in times of disaster. To date, hundreds of PRUvolunteers have joined forces to help thousands recover from natural disasters in Asia.

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Please select a market to learn more about our Regional Volunteers Programme.

Bantayan Island, Philippines – 2014 to 2017

Following the devastation of Typhoon Haiyan in November 2013, Prudence Foundation formed a multi-year partnership with Habitat for Humanity Philippines to help rebuild the lives of the community on Bantayan Island, North Cebu.

The Foundation provided funding for the building of 126 new disaster-resilient houses, together with donating 183 fishing boats and 140 pedicabs to the community to help restore their livelihood.

Between 2014 and 2017, almost 400 PRUvolunteers staff and agents from 13 Prudential markets travelled to the island for one week to assist with the rebuilding efforts.

In June 2017, the homes were completed and handed over to the beneficiaries.

Quang Binh Province, Vietnam 2016

In September 2016, Prudence Foundation led a team of 46 volunteers from 10 markets across Asia to build a safe school in the Quang Binh Province of Vietnam that would also serve as an evacuation centre for the community in the event of natural disasters such as storms or floods. The school will consist of 5 classrooms to cater for 63 pupils.

Kelantan, Malaysia 2015

In June 2015, Prudence Foundation led a team of volunteers from Malaysia and 11 of our markets to help build homes for a community in the Kelantan province of Malaysia. This community was severely affected by severe flooding in January 2015. With support from local NGO partner EPIC homes, over 400 volunteers were involved in this initiative, with 100 participating each week in the build at Kampung Serasa.

Ishinomaki, Japan 2011

In 2011, following the devastating affects of the Tohoku earthquake and tsunmai, in addition to donations, 37 regional PRUvolunteers spent five days in Ishinomaki, North Japan. The volunteers provided support with logistics and distribution at an evacuation center, helped to clear debris and provided support at a children's temporary housing community.

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