About Cha-Ching

Cha-Ching in Cambodia was launched on its terrestrial Cambodia Television Network (CTN) since October 2014.

A national Cha-Ching official launch event was held on 31 May 2016 attended and endorsed by the Ministry of Education, Youth & Sports in Cambodia. Since then, a number of school contact programmes have been carried out by Prudential staff volunteers. In 2017, the Cha-Ching Curriculum was piloted in primary schools with teachers being trained to conduct Cha-Ching sessions in class.

Prudential Hong Kong has successfully implemented several programmes that incorporate the key concepts of Cha-Ching Money Smart Kids. In 2011, “Goal for Kids” programme was launched with Earn, Save, Spend and Donate concepts included in its activities. The programme has run for three years and benefitted more than 1,200 students. In 2015, Prudential Hong Kong introduced Financial Literacy School Workshop with more than 1,000 students benefitted from the programme. In 2016, Prudential Hong Kong is also supporting the "Financial Literacy Musical Drama", consisted the element of kids money management concept in the performance which has attracted an audience of 1,000 kids and their parents to date.

Prudential Indonesia launched “Prudential Vault” – a Cha-Ching money management activity zone, in Kidzania, an edutainment theme park targeted at children in 2013. Through games and activities, children learn about money management as well as the importance of giving back to the community.

In 2016 Prudential Indonesia partnered with NGO Prestasi Junior to introduce Cha-Ching Goes To School programme in primary schools.

In 2017, Cha-Ching Curriculum was endorsed by the Education Authority of Sidoarjo, Surabaya and implemented in more than 500 primary schools in Sidoarjo, close to 1,000 teachers were trained and reached more than 28,000 students. The Curriculum continues to grow and expanded into Jakarta in 2018.

The Cha-Ching School Contact Programme was launched in Feb 2014, reaching over 2,000 students since its launch.  The programme has been very well received by both students and teachers.

Prudential Malaysia launched its Cha-Ching Live in Malaysia school contact programme in March 2014, bringing Cha-Ching to schools and community children through fun games and educational activities.

In 2017, Prudential Malaysia rolled out Cha-Ching Curriculum to 5 states and expanded to 6 states in 2018 reaching more than 50,000 students.

Prudence Foundation partnered with media organization Mizzima TV to include Cha-Ching on its platform.

In 2012, the Philippines partnered with the Ministry of Education in integrating Cha-Ching into public school curriculum. Since then, Cha-Ching programme has continued to grow. In 2017 partnering with NGO JA Philippines, the Cha-Ching Curriculum was implemented to more than 500 schools. To date, the Cha-Ching Curriculum programme has benefitted more than 200,000 students and adults. In addition, its Annual Educators Congress attended by Teachers and Educational Professionals has won multiple International Gold Quill Awards.

Prudential Singapore developed the Cha-Ching Singapore School Tour to teach primary school children how to make independent financial decisions by using an exciting, educational and interactive game to introduce Cha-Ching key concept of Earn, Save, Spend and Donate. Prudential and Eastspring Investment Singapore also partnered with JA Singapore to engage staff volunteers to carry out Cha-Ching sessions for school and community children.

Cha-Ching began airing on Cartoon Network in Taiwan since January 2016.  Both PCA Life and Eastspring Investment Taiwan have implemented Cha-Ching programme in partnership with Global View Education Foundation through a series of activities, including Financial Education camp, Parent & Child Workshop in schools as well as communities.

Thailand first launched Cha-Ching on Cartoon Network in 2011, and subsequently launched on Boomerang Thailand in 2015, reaching more than 15million households daily. Partnering with Junior Achievement Thailand as well as with Boomerang on its School Tour event, the School Contact Programme has been expanding, reaching over 30,000 students since 2012. In 2018, Cha-Ching Curriculum was launched with the Ministry of Education in August and expected to reach more than 24,000 students.

In Vietnam, local kids have grown familiar with Cha-Ching via various ground events and activities such as the Cha-Ching Fun Day nationwide, as well as via School Contact Programme. In 2016, Cha-Ching was also launched in Boomerang Vietnam via PoPs TV Kids Youtube channel, the Number 1 kids digital channel in Vietnam. In 2017 Cha-Ching was brought into Vietopia and KizCiti, two highly popular edutainment centres for children.