Developed by Prudence Foundation, Cha-Ching is an award winning financial education programme that provides 360 degree platform to help instill money-smart skills in children aged between 7 – 12 year old. Across Asia, Cha-Ching is available in 10 languages and reaches 34 million households everyday through Cartoon Network Asia.
At its core, Cha-Ching consists of a series of three-minute music videos featuring six lively characters, to help children learn about the fundamental money management concepts of Earn, Save, Spend and Donate. The six characters in the programme are members of the Cha-Ching band, each with a different approach to money management. Cha-Ching music videos feature catchy songs with lyrics and enhanced subtitles that children can sing along to, aiding comprehension and retention. The episodes air on Cartoon Network, the number one children's channel in Asia, in eight countries: Hong Kong, Indonesia, Taiwan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
The programme is built around several elements that respond to children’s learning needs:
Research shows that using this kind of integrated, 360 degree approach to educational content promotes learning.
Our website, www.cha-ching.com, features playbacks of the episodes, online games to enable kids to make money decisions and reinforce learning, and a dedicated section for parents and educators with downloadable activities. Mobile applications such as the Cha-Ching Pocket Money Manager combine the four money concepts in easy-to-use, handy tools to help kids track their money cycle.
The website is available in 9 local languages. It has generated over 73 millions page views since 2012.
Cha-Ching YouTube playlists also features music videos in 9 dubbed languages, with over 2.3 million views
Cha-Ching facebook has approximately 130,000 fans base across Asia.
Cha-Ching has partnered with NGOs and Schools to bring the programme and activities to students and communities children across Asia. The School Contact Programme incorporates games and materials to instill Cha-Ching Money Smart concepts in a fun and educational approach. In the Philippines, the Department of Education endorsed Cha-Ching and signed a Memorandum of Understanding in 2012 to integrate Cha-Ching into the primary schools curriculum.
To date, more than 220,000 children have benefitted directly from the Cha-Ching School Contact Programme across Asia.
In 2014, Prudence Foundation partnered with Junior Achievement Asia Pacific to develop a structured curriculum and lesson plans that enable scale implementation by schools and teachers to support the growing and increasingly critical need of financial literacy education in Asia. The curriculum is now being implemented in the Philippines, and Malaysia, with plans to expand to other countries.
Prudence Foundation developed the money-smart kids programme in response to a growing interest in – and need for – financial literacy programmes focused on children:
A major research initiative, Financial Literacy in Children, undertaken by Prudential across Asia in 2011 showed that only 13 per cent of parents believe their children possess good money management skills – though almost all parents (95 per cent) think it is important to learn them. These findings led Prudential to launch of Cha-Ching featuring a series of three-minute music videos in September 2011.
To ensure the content was meaningful and age-appropriate, we consulted award-winning children's education specialist Dr. Alice Wilder, known for her development of Blue's Clues. With her expertise, the programme adopted the 'edutainment' philosophy that children learn through play, they do what they see, and they learn through practice.
The programme has gained international recognition for promoting effective financial literacy. Cha-Ching was named Education Program of the Year in the Excellence in Financial Literacy Education (EIFLE) Awards in Oriando (April 2012), and honoured as the Best Interstitial Series (Educational) in the Cynopsis: Kids!magination Awards in New York (June 2012). In Asia, Cha-Ching received the Award for the Most Innovative Financial Education Programme by the Institute of Financial Planners Hong Kong (September 2012).