About SAFE STEPS Road Safety


SAFE STEPS Road Safety is a pan-Asian public service initiative aimed to raise awareness and provide clear and simple life-saving educational messages on road safety. It is a partnership with National Geographic Channel and the Federation Internationale de l’Automobile (“FIA”), with acclaimed actress and producer, Michelle Yeoh as Ambassador, who provided her time and service pro bono.

All SAFE STEPS Road Safety life-saving tips have been approved and endorsed by the International Federation of Red Cross and Red Crescent Societies.

Globally, 1.3 million people are killed on roads every year including 500 children every day. Road related crashes are the number one cause of death of 15 to 29 year olds…

SAFE STEPS Road Safety in Asia

SAFE STEPS Road Safety is a long-term educational programme using multiple platforms including Awareness and Education videos, print material and website

Awareness Video

Road traffic crashes are one of the leading killers globally. The Awareness video features Michelle Yeoh as SAFE STEPS Road Safety Ambassador, providing the context for why road safety is a crucial issue to address globally.



To further spread the life-saving information, print material is made available for free as part of the programme. The posters cover the awareness and educational messages.

View Posters



In addition to the posters, the pamphlet brings all the SAFE STEPS Road Safety messages together in one place for ease of reference. It has been designed for easy distribution to reach as many people as possible.

View Pamphlet
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