SAFE STEPS Natural Disasters is a pan-Asian public service initiative aimed at providing people with the basic educational messages on how to prepare for natural disasters.
Launched in May 2014, SAFE STEPS Natural Disasters is a pan-Asian public service initiative aimed at providing people with the basic educational messages on how to prepare for natural disasters. SAFE STEPS Natural Disasters has been developed in partnership between Prudence Foundation and National Geographic Channel. Manny Pacquiao, International boxing champion and humanitarian, is the Programme Ambassador and provides his time and service pro bono.
The objective of SAFE STEPS Natural Disasters is to provide this life saving information to as many people as possible to save as many lives from the devastating impacts of natural disasters.
All steps provided were approved by the International Federation of Red Cross and Red Crescent Societies.
SAFE STEPS Natural Disasters is a unique programme employing multiple platforms: Public Service Announcement Videos, Infographic hand-out cards, Posters and Website.
Inspired by safety cards on airlines, the infographic cards provide simple and easy-to-understand illustrations on what to do in each disaster, expanding on the advice provided in the PSAs.
We have a firm belief that only through partnering with the right organisations and governments can its programmes achieve the objectives established at inception. SAFE STEPS Natural Disasters exemplifies this as we have partnered, and will continue to partner with organisations whose strengths add value to the programme’s objectives. By working with these organisations it provides a multi-distribution platform to ensure maximum impact and reach of SAFE STEPS Natural Disasters information to disaster prone communities.