About SAFE STEPS

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SAFE STEPS is created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.

It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes. The Federation Internationale de l’Automobile (FIA) is also a principal for SAFE STEPS Road Safety.

SAFE STEPS reaches over 80 million households everyday via its distribution partners.

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Road Safety

SAFE STEPS Road Safety aims to raise awareness and provide clear and simple life-saving educational messages on road safety.

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First Aid

SAFE STEPS First Aid aims to provide people with fundamental first aid knowledge, enabling them to be less vulnerable in an emergency situation and prepared to potentially save a life.

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Natural Disasters

SAFE STEPS Natural Disasters aims to provide people with the basic educational messages on how to prepare for natural disasters.

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