SAFE STEPS is created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.
It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes. The Federation Internationale de l’Automobile (FIA) is also a principal for SAFE STEPS Road Safety.
SAFE STEPS reaches over 80 million households everyday via its distribution partners.