Prudence Foundation and CSR Asia launch Exposure Paper on Disaster Preparedness and Recovery in Asia

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29 July 2014

As communities throughout the region prepare for approaching seasonal floods and storms, recovery efforts are still under way in the Philippines where typhoon Haiyan affected more than 14 million people, shattered livelihoods and destroyed crucial public infrastructure in November 2013.

To discuss the key issues around effective disaster preparedness and recovery, the Prudence Foundation and CSR Asia held the second Disaster Preparedness Forum in Manila on 22 July bringing together more than 150 participants from the business, government, humanitarian and development sectors from around the Asia-Pacific region.
 
Opened by Secretary Herminio “Sonny” B. Coloma, Jr., Head of the Presidential Communications Operations Office of the Philippines, discussions at the Forum focused on the role of the private sector in post-disaster recovery efforts.
 
An Exposure Paper titled “Effective and Sustainable Recovery – The Role of the Private Sector”, commissioned by the Prudence Foundation and prepared by CSR Asia, was launched at the Forum. The Exposure Paper will be updated to capture key insights from the Forum to show effective ways for the private sector to help prepare the region’s disaster-prone economies better cope with future disasters. The final White Paper is scheduled to be published in September 2014.
 
“There is a need and opportunity for businesses to look beyond the short term needs after a disaster and support mid- to long-term recovery efforts in cooperation with the humanitarian and government sectors,” said Don Kanak, Chairman of Prudential Corporation Asia, and a trustee of the Prudence Foundation. He added: “This Forum creates an open dialogue between various sectors about the key issues around disaster recovery and how they can be resolved more effectively. We hope it results in more businesses playing a part in recovery efforts.”

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