Prudential Singapore has been the presenting sponsor of The Boys’ Brigade's year-end Share-A-Gift project for the past 6 years. Staff and the agency force actively participate to spread joy to the less fortunate by helping to pack food hampers for the beneficiaries, delivering them to their homes, and fulfilling beneficiaries' wishes.
We have also taken Cha-Ching to the local community by developing the Cha-Ching Singapore School Tour, an interactive life-size game to teach children important financial values. This has been taken so far to around 6,500 children in primary schools and community organisations in Singapore.
With every sponsorship that the company undertakes, it always looks at ways to engage the community. For the Prudential Singapore Swim Stars and the Prudential Causeway Trophy (the first Singapore versus Malaysia match play golf tournament), clinics for children were organised to help them improve their skills in swimming and golf. Prudential Singapore also supported golfer Quincy Quek and sponsored the Youth Golf Network which helps to bring golf to children who may not otherwise have the opportunity to experience it.
Please visit here for more information on Prudential Singapore's community investment initiatives.