Prudential Assurance Malaysia Berhad aims to build financial resilience through financial protection for the urban low-income households and financial education for adults and children. We see ourselves as a responsible corporate citizen of Malaysia, sharing the hopes, dreams and aspirations of fellow Malaysians. Our CSR commitment which supports the country in its nation building effort embodies cross-sector collaboration between Prudential, Government Agencies, NGOs and the communities that we are reaching out to.
PRUkasih, one of our flagship programmes, is an embodiment of staying true to our company's mission and leveraging on our expertise as an insurance company. By providing temporary financial relief to urban low income households to help them cope with a sudden loss of income when the breadwinners are unable to work due to illness, accident or death, PRUkasih provides social protection for families, which in turn can uplift whole communities.
Please visit here for more information on Prudential Malaysia's community investment initiatives.