About us

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Prudence Foundation is the community investment arm of Prudential in Asia. Its mission is to secure the future of communities by enhancing education, health and safety.

The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts.

Prudence Foundation leverages Prudential’s long term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

Our Focus Areas

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Many communities still need access to education, health and safety, which are fundamental to their futures. We believe our focus on these areas will help ensure communities can be safer, more secure, and more resilient.

Please click more to find out why we focus on these specific areas.

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UN Sustainable Development Goals

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Prudence Foundation’s programmes aim to help contribute to the objectives of the highlighted United Nations Sustainable Development Goals (UN SDGs).

We believe it is only through partnerships between humanitarian, government and private sectors organisations that the targets of the UN SDGs can be achieved by 2030.

For more information please visit https://www.un.org/sustainabledevelopment/sustainable-development-goals/

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Our Programmes

We support purpose built programmes that are based on strategic partnerships to help ensure together with our partners we can make a lasting positive impact. Some of our core programmes below reach millions of people every day.

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First Read

Our early childhood care and development (ECCD) programme.

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Cha-Ching

Our award-winning financial literacy and responsibility programme that instills sound financial habits and promotes financial responsibility in children.

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SAFE STEPS

Our multi-platform mass awareness programme that provides vital lifesaving tips on natural disasters, road safety and first aid.

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Safe Schools

A disaster risk reduction programme that empowers students, teachers and governments, and provides vital knowledge and skills on how to survive natural disasters.

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Local Markets

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In each market, our local Prudential teams implement programmes that further demonstrate our commitment to invest in the communities we operate in.

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Regional Volunteers Programmes

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Our Regional PRUvolunteers programme provides a platform for our staff and agents to give back to communities across the region.

It represents Prudential’s commitment to help support local communities, providing an opportunity for our employee and agents to donate their time and help communities rebuild and re-establish their livelihoods.

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Connect With Us

For more information on Prudence Foundation or any of our programmes, please contact us by email or Facebook.

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By Email

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On Facebook

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