Always Listening. Always Understanding.

We believe in the power of listening and understanding to improve lives across Asia. “Always Listening. Always Understanding” represents the essence of our brand. When we demonstrate true empathy, we are better able to create value and meaning in our most important relationships. Every day we help millions of customers feel more confident and secure through our protection, savings, retirement and health-related products.


The Face of Prudence

Prudential listens to and understands the hopes and dreams of millions of customers around the world.

Our Prudence logo embodies this philosophy. Gazing in her mirror, she sees the world and herself as they really are. She is also a reminder that, in our increasingly faceless world, we are a company with a personality and a heart.

Our ability and desire to listen and understand is central to who we are, enabling us to anticipate and provide the products and services that meet the needs of everyone, everywhere.


About Prudence

Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. She may also be shown with compasses, representing her measured judgment, a book or a spindle.

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