We Are The People That Do

“We DO” is a clarion call to the Doers inside all of us. Our “We DO” campaign celebrates the power of the human spirit and is inspired by the innovative drive and optimism in today’s generation of customers. We call it “We DO”, because we are focused on you.

We believe that everyone should have the opportunity to progress in life, and we are committed to being your trusted partner as you pursue your passions and navigate life's milestones. We share your pioneering spirit by driving innovation in everything we do. Every day, we serve your evolving health and protection needs, by listening, understanding and most importantly, delivering.

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The Face of Prudence

Prudential listens to and understands the hopes and dreams of millions of customers around the world.

Our Prudence logo embodies this philosophy. Gazing in her mirror, she sees the world and herself as they really are. She is also a reminder that, in our increasingly faceless world, we are a company with a personality and a heart.

Our ability and desire to listen and understand is central to who we are, enabling us to anticipate and provide the products and services that meet the needs of everyone, everywhere.

 

About Prudence

Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. She may also be shown with compasses, representing her measured judgment, a book or a spindle.

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