Prudential Vietnam announces Minh Tien Phuong as Chief Executive Officer



Ho Chi Minh City, 8 June 2020 – Prudential Vietnam Assurance Private Ltd. (Prudential Vietnam) today announced that Minh Tien Phuong had joined the company as Chief Executive Officer (CEO), effective on 3 June. Minh takes over from Clive Baker and will report to Wilf Blackburn, Regional CEO, Insurance Growth Markets at Prudential Corporation Asia.  

In his new role, Minh will be responsible for driving Prudential Vietnam’s strategy to expand its footprint across the country and provide Vietnamese with greater access to its suite of insurance and investment solutions. Under his leadership, Prudential will remain committed to helping Vietnamese achieve their healthcare goals and financial aspirations, in line with its “We DO for a Wealthier and Healthier Vietnam” commitment.

Minh is no stranger to Prudential Vietnam, having held leadership roles at the company between 2016 and 2018. As Chief Distribution Officer and Chief Marketing Officer, he developed new marketing channels for the business, led efforts to transform and digitalise its agency distribution and tapped the fast-growing urban customer segment.

Before taking up his current role in Prudential Vietnam, Minh was at HSBC, where he built the bank’s retail banking business as the first country head of Retail Banking & Wealth Management in Vietnam. He had also headed business development, product development and customer acquisition efforts in various leadership roles for a decade at the bank, from 2005 to 2015.

Wilf Blackburn said, “Prudential Vietnam is an integral contributor to our Asia franchise and playing an important role in leading the next wave of growth for Prudential. With his extensive knowledge and experience in the life business, commercial banking, retail banking and wealth management, Minh is well-positioned to lead Prudential Vietnam to greater success. Under his leadership, I am confident that Prudential Vietnam will continue to play a crucial role in fulfilling our ambition to be the undisputed insurance leader in Asia.”  

Minh Tien Phuong said, “I am very honoured to re-join Prudential Vietnam as its new CEO. We are living in extraordinary times as the Covid-19 pandemic has changed the way people live, think and interact with each other. As a leader in the insurance sector, Prudential Vietnam remains firmly committed to delivering on its mission to protect the health and wealth of millions of Vietnamese people. Having operated in Vietnam for more than 20 years, coupled with its suite of best-in-class offerings, advanced technology capabilities and a strong purpose-led culture, Prudential Vietnam is well positioned to seize the opportunities to build an even more dynamic, modern and fast-growing business.”


About Prudential in Vietnam 

Prudential Vietnam is a subsidiary of Prudential plc, a leading global financial group headquartered in the UK. It has operated in Vietnam for over 20 years and is focused on expanding the life insurance market and changing people’s perception of insurance.

In Vietnam, Prudential is the leading life insurance company, and to date has helped over 1.5 million Vietnamese people achieve their protection needs and wealth aspirations in life. The company offers products focused on Protection, Saving and Investment via over 200,000 financial consultants, an expansive network of over 360 offices as well as a nationwide network of partnerships with eight reputable banks and 366 hospitals and clinics (as at March 2020). Prudential is also a pioneer in applying modern technology to simplify the process and enhance the customer experience as well as support the community on their healthcare journey.

The year 2019 was a significant milestone for Prudential as it celebrated 20 years of delivering good and sustainable values in Vietnam. The company launched a new brand commitment, “Listening. Understanding. Delivering.”, which reaffirms its commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs for a healthier and wealthier life while making engagement easier for today’s digital-savvy customers.



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