“Listening. Understanding. Delivering.” Prudential’s brand commitment highlights human connections, simplicity and innovation for customers



Hong Kong, 3 January 2019 – In Asia, billions of people are looking to progress in life – with big dreams, energy and a work ethic to match. For consumers of today and tomorrow who are living life at full speed in a digital world, Prudential Corporation Asia (PCA) is reinforcing its commitment with “Listening. Understanding. Delivering.”

Prudential is also launching a campaign called “We DO”, designed to celebrate, acknowledge and centre around the drive and optimism of people who do and what the company can do for them.

For more than 95 years in Asia, Prudential has helped customers to confidently pursue their dreams and passions by taking care of what is important to them: protecting their families, keeping them healthy, building their savings and wealth, and helping them plan for their retirement. To date, it has more than 15 million customers in 12 markets across the region.

“Too often insurance is seen as remote and distant. But Prudential is changing all that. “We DO” means we are a part of our customers’ world. We are here for them however they want to reach us, with technology that broadens our human interactions. Prudential is the insurer for the people who DO,” said Anthony Shaw, PCA’s Chief Customer and Marketing Officer.

Prudential’s brand commitment and dynamic “We DO” campaign will launch in 10 markets across Asia[1], starting today in Hong Kong. “We DO” is an integrated campaign across multi-touchpoints, including television, newspaper, outdoor and online. The television advertisement can be viewed here.

[1] In all of Prudential Corporation Asia’s markets in Asia, excluding India and China where we have joint-venture businesses.


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