Prudential Malaysia wins Bank Negara Malaysia's award for Best Financial Education and Awareness



Kuala Lumpur, January 2017 - Prudential Assurance Malaysia Berhad (PAMB) was awarded The Best Financial Education and Awareness Award by Bank Negara Malaysia for their efforts in creating impactful financial education programmes for children in Malaysia.

PAMB was recognised for the development of their flagship financial education programmes: Cha-Ching Live in Malaysia, Karnival Cha-Ching, and Duit Right which are designed to promote good financial habits to young children. These programmes focus on four key concepts – EARN, SAVE, SPEND, and DONATE – that children learn through interactive activities that are catered to their age groups. Collectively, the programmes have reached 15,000 children through 70 schools and communities across Malaysia since they were launched in 2014 and 2015.

The award was given during Bank Negara’s Karnival Kewangan 2017, a carnival aimed to inform and educate the public on financial matters. In the award-presentation ceremony, PAMB’s Chief Executive Officer, Gan Leong Hin, accepted the award from Y.B Datuk Johari bin Abdul Ghani, Minister of Finance II, and Datuk Muhammad Ibrahim, Governor of the Bank Negara Malaysia.


More information on the programmes as below:

Cha-Ching Live in Malaysia

Cha-Ching Live in Malaysia is a school-based programme that aims to introduce money management concepts to students in primary schools. Launched in 2014, this programme was introduced on the basis of the belief that knowledge of financial management among people should be nurtured at an early age. The module is specifically designed to provide opportunities for students to learn the four concepts of money management – Earn, Save Spend and Donate – through interactive experiential game stations.

Karnival Cha-Ching

Karnival Cha-Ching was launched in 2015, building on the success of Cha-Ching Live. Through a carnival format, PAMB is able to reach out to more students about fundamental money management concepts in a fun and engaging manner.

Both Cha-Ching Live in Malaysia and Karnival Cha-Ching are based on the regional award-winning financial literacy programme Cha-Ching, developed by Prudence Foundation, the community investment arm of Prudential Corporation Asia, in partnership with Cartoon Network.

Duit Right

Duit Right is uniquely designed for secondary school children with the aim to empower them to make positive financial decisions by helping them understand good money management through the four concepts of Earn, Save, Spend and Donate. The programme, which was launched in 2014, is filled with practical information that is easily understood by students. Apart from raising awareness, this programme instils positive values such as donating and sharing with others. It is aligned with Bank Negara Malaysia’s proposed plan to include financial education into core curriculum subjects in schools.


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