START Art Fair

26 – 29 June 2014
Saatchi Gallery

London, 25 June 2014: START

The inaugural START Art Fair, presented by Prudential, is held at the Saatchi Gallery, London from 26 – 29 June 2014. Showcasing 46 exhibitors and artists from 21 countries, the fair is dedicated to supporting international young galleries from the world’s most interesting emerging markets as well as more established artistic centres. It is a fair in which to discover and be discovered.

Exhibitors include Athr Gallery from Saudi Arabia who are attracting attention for their recent achievements in presenting the pioneering work of contemporary Saudi artists such as Sami Al Turki and Ahmed Mater. Paradise Row (UK) is one of London’s most dynamic galleries, renowned for championing artists from an early stage in their careers. Richard Koh Fine Art (Malaysia and Singapore) is one of Southeast Asia’s most experimental new galleries showing a diverse range of young artists.

ROH Projects (Indonesia) has a budding international stable and present a solo presentation of works by Christine Ay Tjoe who is regarded as a rising talent of the Indonesian art scene. BRUNDYN+ (South Africa) represent some of South Africa’s freshest talent such as Mohau Modisakeng. CUC Gallery is one of the few galleries located in Hanoi, Vietnam and the first to break out into the international art fair circuit.

Yay Gallery present work by Azerbaijan’s most up-and-coming artists and Division of Labour, based in Worcester, present a joint exhibition stand with Birmingham artist-run space, Eastside Projects. Their participation underlines START’s commitment to emerging art practice in all its varied forms.

START also includes the Prudential Eye Zone, a specially curated section of the fair showcasing some of the most exciting and important work being made by young artists in Asia today. The Prudential Eye Zone charts the highlights of the successful Prudential Eye Programme which has held exhibitions and published books that act as introductory guides to new art from Korea, Hong Kong, Malaysia and Indonesia, with Singapore as the next stop in January 2015.

19 artists from these 5 countries have been selected to each exhibit several works which offer a snap shot of how artistic practice is developing in these varied regions. Rising above national cultural boundaries the Prudential Eye Zone incorporates musical performance pieces, larger than life painted portraits and three dimensional installations made using traditional Malaysian weaving techniques.

Barry Stowe, Chief Executive of Prudential Corporation Asia says: “Our ongoing support for the arts through the Prudential Eye Programme is about fostering emerging artistic talent across Asia. The Prudential Eye Zone at START is a celebration of the programme’s achievements to date; supporting bright young artists, and giving them the opportunity to exhibit their work in front of an international, culturally engaged audience in our birthplace, London.”

Prudential Eye Zone Artists

Hong Kong

  • Silas Fong
  • MAP Office
  • João Vasco Paiva
  • Adrian Wong


  • Jompet Kuswidananto
  • Wiyoga Muhardanto
  • Farhan Siki
  • Entang Wiharso


  • Hong Sung Chul
  • Kang Hyung Koo
  • Kim Inbai
  • Lee Jaehyo
  • Shin Meekyoung


  • Ahmad Shukri Mohd
  • Sabri Idrus
  • Kow Leong Kiang
  • Anne Samat
  • Zelin Seah


  • Song-Ming Ang
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