Prudential plc 2010 Half Year Financial Results

London - 12 August 2010

Strategy Continues To Deliver Strong Performance

Embedded Value:

  • New business profit of £892 million, up 27%
  • Operating profit of £1,677 million, up 35%
  • Shareholders’ funds of £16.7 billion, equivalent to 657 pence per share

IFRS:

  • Operating profit of £968 million up 41%, underlying operating profit up 19%
  • Shareholders’ funds of £7.2 billion up 14%

New Business:

  • Total APE sales of £1,655 million up 28%
  • New business profit margin (% APE) of 54%
  • Investment in new business – broadly flat at £337 million (2009: £319 million)

Capital & Dividend:

  • Insurance Groups Directive (“IGD”) capital surplus estimated at £3.4 billion
  • Underlying free surplus generation up 63% to £947 million
  • 2010 half year dividend increased by 5% to 6.61 pence per share
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