How YOU Power PRU

How YOU Power PRU

In Asia and Africa

At more than 300 years old, most people will tell you that insurance is not the most exciting or dynamic industry.

 

Sure, every insurer will claim they are innovating, but at Prudential, we’ve laid out a clear, purpose-led growth agenda that seeks to serve 50 million customers by 2025, grow our business at double-digit rates, and become carbon neutral by 2050.

We will do this by delivering profitable growth and social impact, digitising our products, services, and experiences, and humanising our company and advice channels. Below you’ll find what we’re working on and the impact you can make with us.

What We're Working On

 

 

Customer Success

We put customers first. Of all the principles by which we conduct our business, that’s the first one. Everything we do flows from a place of customer centricity.

That means we take care to ensure our customers are equipped and supported in their health and wealth journey, building trusted and rewarding lifetime relationships.

Here’s a snapshot of what we’re working on:

  • Data-Driven Insights
  • Digitised Transactions
  • Hassle-Free Experience


Explore each dimension below ↓

Data-Driven Insights

What We're Working On
Applying data-driven insights that inform customer propositions and direct customer behaviours

What Impact You Can Make

  • More inclusive approach to undeserved populations

  • Empowered customers who can achieve their goals

Digitised Transactions

What We're Working On
Fulfilling digitised transactions that create scale and efficiency across the customer life cycle

What Impact You Can Make

  • People get coverage quickly and without headache

  • Improved health and wealth outcomes at scale

Hassle-Free Experience

What We're Working On
Providing a hassle-free experience that forges trusted lifetime relationships online and offline

What Impact You Can Make

  • Informed customers who make better decisions

  • Improved health and wealth outcomes at scale

Solutions & Channels

Our customer value proposition is to make our customers healthier and wealthier. That’s how we help people get the most out of life.

And we do it by innovating how we make healthcare accessible and affordable, how we protect assets and growing wealth, and how we support people to save for their goals.

Here’s a snapshot of what we’re working on:

  • Affordable Health Solutions
  • Accessible Wealth Solutions
  • Needs-Based Advice
  • Like-Minded Partners


Explore each dimension below ↓

 

 

Affordable Health Solutions

What We're Working On
Tailoring affordable health solutions that lead to better outcomes for individuals and their families

What Impact You Can Make

  • Healthier families and societies at scale

  • More productive economies in Asia/Africa

Accessible Wealth Solutions

What We're Working On
Customising accessible wealth solutions that perform at or above benchmark in a responsible way

What Impact You Can Make

  • Mitigated effects of climate change

  • Savings and investment for the underserved

Needs-Based Advice

What We're Working On
Offering needs-based advice that results in suitable product purchases and responds to changing customer needs

What Impact You Can Make

  • 30M+ customers getting a human touch

  • 600k- strong agency force liveihoods

Like-Minded Partners

What We're Working On
Integrating with like-minded partners that enrich our propositions and serve our customers' needs

What Impact You Can Make

  • More customers and enhanced outcomes

  • Responsible, profitable growth that you share in

 

 

 

People & Environment

Our people are vital to our success and we must make good on our pledge to make Prudential a place to Connect, Grow, and Succeed.

To make good on that promise, we are creating an environment that energises and empowers our people to deliver on our growth ambitions and to realise their own career aspirations.

Here’s a snapshot of what we’re working on:

  • Compelling People Proposition
  • Shared Strategy
  • Risk-Savvy Decisions

Explore each dimension below ↓

Compelling People Proposition

What We're Working On
Delivering a compelling people proposition that maximises the value exchange with a high-performing workforce

What Impact You Can Make

  • Financial security, mental health, and wellness for 14k

  • More people with more transferrable skills

Shared Strategy

What We're Working On
Executing a shared strategy that adapts to market conditions and draws on the enterprise

What Impact You Can Make

  • Responsible, profitable growth that you share in

  • More work-life balance and less work-induced stress

Risk-Savvy Decisions

What We're Working On
Making risk-savvy decisions that drive sustainable growth and advance stakeholder interests'

What Impact You Can Make

  • People openly share views and differing opinions

  • Greater comfort with risk taking and experimentation

Digital Future

We are in the throes of a transformation. Customer trends and ways of working are changing faster than ever before, and we must keep pace.

Our digital centres of excellence play an essential enabling role in building Pulse – both as a business itself and also as a platform for the business.

Here’s a snapshot of what we’re working on:

  • Direct-to-Customer Verticals
  • Supporting Agents and Partners Verticals
  • Service and Innovation Horizontals

 

Explore each of the COEs below ↓

 

 

 

Direct-to-Customer Verticals

What We're Working On
These COEs take products and services to market that make our customers healthier and wealthier

What Impact You Can Make

  • Improve health outcomes on individual and national levels

  • Support businesses that make up 70% of SE Asia's economy

Supporting Agents and Partners Verticals

What We're Working On
These COEs take products and services to market that make our customers healthier and wealthier

What Impact You Can Make

  • Help our agents build their business & grow their income

  • Help our agents better advise and serve more customers

Service and Innovation Horizontals

What We're Working On
These COEs enable customers to easily interact with us and to have peace of mind that their data is secure

What Impact You Can Make

  • Better more customer-centric products and services 

  • Unique insights that help customers, colleagues, and partners