Welcome to Prudential Corporation Asia

We focus on building financial security and trusting relationships by ‘Always Listening, Always Understanding.'

Millions of Reasons to Protect

This regional advertising campaign focuses on the important people, moments and issues in customers lives that drive them to purchase Prudential protection policies. What are your reasons?


Prudential commences life insurance operations in Laos

Operating in Laos as Prudential Life Assurance (Lao) Company Limited (“Prudential Laos”), Prudential offers life insurance products that meet the protection and savings needs of the Lao people.


Prudence Foundation launches Road Safety programme

Launched across Asia in partnership with Federation Internationale de l’Automobile (FIA) and National Geographic.


Our Company

Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom), comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.


Our Group

Prudential plc is an international financial services group with operations in Asia, the US, Europe and Africa.


Our Brand

A purpose-driven brand that is recognised and trusted across Asia.


Our History

Prudential has a long history in Asia, having maintained a presence in the region for over 90 years.


Our People

We bring in the best: those who believe what we believe and share our vision so we can grow together. Our people are a reflection of the diversity all around us.


Our Values

Our values shape our approach to everything we do. They are represented in every part of our business, but more importantly, they are embodied in our people.


Life at Prudential

Every day is different at Prudential. Our people embrace the challenges of our industry with a sense of purpose and dedication to deliver on our promises.



Our leadership team brings a wealth of experience and insight to the organisation. They build on our foundations for the future and inspire our people.


Business Across Asia

Our Foundation

Prudence Foundation is the community investment arm of Prudential in Asia. Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on three key pillars.


By 2050, the children of today will be the crucial generation supporting some 922 million elderly across the region.


Education plays a critical role in providing people with the essential skills and knowledge for personal growth and success.


The Asia Pacific region is most prone to natural disasters experiencing 75% of the world’s natural disasters in the past four decades, resulting in a loss of up to two million lives.


Across each of our markets, we have local programmes which demonstrate Prudential's commitment to invest in the communities we operate in.


Media & Investors

Press Release

Read our latest news.


Fact Files

An overview of our company.


Investor Centre

Information for investors.

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