Asia's aging population is growing and facing a range of economic, social and lifestyle changes that will impact the way they plan for and save toward their retirement.

To raise awareness of the need to understand the cost of one's own desired retirement lifestyle, Prudential developed the "What's your number?" campaign.

"What's your number?" helps people to think about their retirement in an engaging way. At the heart of our messaging is the theme that every retirement lifestyle has a number; by defining one's own individual number in tangible, monetary terms, they will be better positioned to enjoy their golden years.

To learn how we can help you identify your retirement number and achieve it, please visit our retirement microsite or speak to a Prudential Financial Consultant in your local market.