Prudential plc 2010 Half Year Financial Results
London - 12 August 2010
Strategy Continues To Deliver Strong Performance
Embedded Value:
- New business profit of £892 million, up 27%
- Operating profit of £1,677 million, up 35%
- Shareholders’ funds of £16.7 billion, equivalent to 657 pence per share
IFRS:
- Operating profit of £968 million up 41%, underlying operating profit up 19%
- Shareholders’ funds of £7.2 billion up 14%
New Business:
- Total APE sales of £1,655 million up 28%
- New business profit margin (% APE) of 54%
- Investment in new business – broadly flat at £337 million (2009: £319 million)
Capital & Dividend:
- Insurance Groups Directive (“IGD”) capital surplus estimated at £3.4 billion
- Underlying free surplus generation up 63% to £947 million
- 2010 half year dividend increased by 5% to 6.61 pence per share










