The 'Investing in Your Future' seminars target young working women, who are often responsible for their household's finances yet typically have fewer opportunities than men to learn the principles of sound money management.

• The seminars are delivered by Prudential's female employees, who teach the basics of financial planning and highlight the key issues involved in making sound financial decisions for different life stages - from living as an independent single woman, to marriage, planning for a child's education and saving for retirement.
• Prudential began the seminars in China in 2004 and has since expanded the programme to Vietnam, India and Indonesia. Around 32,000 working women have benefited from these seminars.

Since 2006 the Chinese government has been actively promoting financial education in China, with a focus on insurance. One of the key initiatives has been to introduce insurance education programmes to schools and universities. Currently there are only 50 universities in China offering insurance courses, and there are fewer than 2,000 insurance graduates each year. In 2007, with the support of the Ministry of Education, Prudential partnered with the Chinese Insurance Regulatory Commission (CIRC) and the Chinese Academy of Social Science (CASS) to develop and introduce an insurance education course for schools across the country. Together Prudential compiled educational materials and course books and the first pilot classes were officially launched in September 2007 across 15 schools in Beijing, Dalian, Fujian and Sichuan. Today, over 26,000 students from 28 schools in 7 provinces reached since launched in 2007 in China.

In response to a growing need for financial education for children in Asia, Prudential developed “Cha-Ching Money-Smart Kids”, the first-of-its-kind multi-platform programme in the region to help parents build money-smart values for children aged 7 to 12. Through the creation of a series of 3-minute musical episodes featuring 6 unique cartoon characters, Cha-Ching aims to reinforce children's understanding of 4 core money management concepts: Earn, Save, Spend and Donate.

The cartoon episodes are aired on the Cartoon Network in 7 markets across Asia including Hong Kong, Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam. In addition to TV, we have built an extensive website www.cha-ching.com with interactive applications, an online game and at-home activities for parents and educators to discuss and share with children.